sugar mama's bakeshop | Street Fight

Austin Bakeshop’s Groupons Reward Existing Customers, Entice Newbies

Stephanie Miles

Austin Bakeshop’s Groupons Reward Existing Customers, Entice Newbies

When newspaper and magazine ads failed to deliver the customers she’d hoped for, Olivia O’Neal turned to the web. As the co-owner of Sugar Mama’s Bakeshop, O’Neal has used group coupons and positive online reviews on sites like Yelp to help turn her from-scratch bakery into a dessert destination for foodies in Austin.