Scott Brodbeck | Street Fight

Street Fight Daily: Square’s New Reader, Layoffs At Clinkle

The Editors

Street Fight Daily: Square’s New Reader, Layoffs At Clinkle

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.New Square Reader Offers Better Performance, Thinner Design (PCMag)… 6 Mobile Payment Solutions for Restaurants and Bars (Street Fight)… Uber’s CEO Hints That It Could Branch Out Into Other On-Demand Transport And Delivery Services (TheNextWeb)…

How ARLNow Succeeds in a Market Packed With Competitors

Tom Grubisich

How ARLNow Succeeds in a Market Packed With Competitors

“Print media types may hear ‘quality’ and think ‘in-depth, investigative reporting’ — but that’s not necessarily what I mean,” says ARLNow founder Scott Brodbeck. “At the moment, I believe that breadth is more important than depth in local. But too much or too little of each can hurt. Striking a good balance in terms of shorter and longer articles, and publishing those articles at semi-regular intervals throughout the day, encourages repeat readership.”

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

Tom Grubisich

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…

Block-by-Blockers Respond to Borrell’s Revenue Prescription

Tom Grubisich

Block-by-Blockers Respond to Borrell’s Revenue Prescription

“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”