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Placed Launches Platform to Measure Offline Consumer Behavior

Patrick Duprey

Placed Launches Platform to Measure Offline Consumer Behavior

Location analytics provider Placed has unveiled a new platform to measure offline consumer behavior, offering marketers and publishers the ability to measure the physical businesses their customers visit. With Placed Panels, which relies on opt-in consumer participants, marketers need only to create their own unique panel through Placed’s website and recruit consumer panelists…