Pearle Vision | Street Fight

Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

Joao-Pierre Ruth

Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.