Mobile Innovation Summit | Street Fight

Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

April Nowicki

Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.”

LiveRamp Advances Data Identity Resolution in a Safe Place

April Nowicki

LiveRamp Advances Data Identity Resolution in a Safe Place

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.