Google Adwords, Twitter’s new Promoted Tweets product for SMBs, Facebook ads, and even Groupon, all deliver relevant geo-targeted consumers on a pay-per-performance basis. These social media ad networks will pressure traditional local publishers to match their offerings on price and accountability…
Hyperlocal Publishers Need to Up Ad Accountability
Google Adwords, Twitter’s new Promoted Tweets product for SMBs, Facebook ads, and even Groupon, all deliver relevant geo-targeted consumers on a pay-per-performance basis. These social media ad networks will pressure traditional local publishers to match their offerings on price and accountability…