Kay | Street Fight

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

Joseph Zappa

Street Fight Daily: Spectacles Give Brands Location-Based, AR Marketing Tool; Indoor Location Tech to Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Spectacles Offer Brands an Advertising Opportunity Combining AR and Location… Indoor Location Tech Predicted to Gain Widespread Usage in Coming Years… Case Study: Amazon Didn’t Kill Macy’s. Macy’s Did…