hyperlocal news | Street Fight

Daily Voice Shows Scale and High CPMs Can Mix in Hyperlocal News

Tom Grubisich

Daily Voice Shows Scale and High CPMs Can Mix in Hyperlocal News

Trying to scale community news has many pitfalls. Sites that go for scale can end up publishing glorified “bulletin boards” as they seek to spread budget-limited journalistic resources across multiple communities. The end result can be bottom-fishing remnant CPMs that can be as low as $1. Carll Tucker, CEO of six-year-old Daily Voice, which recently expanded into North Jersey, says its scaling model has produced average CPMs that “hover a few pennies under $8.”

Street Fight Daily: Square’s IPO Filing Now Public, NYC to Launch Hyperlocal News Sites

The Editors

Street Fight Daily: Square’s IPO Filing Now Public, NYC to Launch Hyperlocal News Sites

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Discloses IPO Plans (New York Times)… NYC Launching Neighborhood Websites with Hyperlocal Information (New York Daily News)… UberRush Not Yet a FedEx Killer (Wall Street Journal)…

Patch’s St. John: People Crave an Understanding of What’s Happening Right Around Them

Noah Elkin

Patch’s St. John: People Crave an Understanding of What’s Happening Right Around Them

“We have about just under 70 full-time salaried editors. Compared to the old Patch, which had a newsroom the size of the New York Times, that may sound small, but when I talk to other digital publishers and I tell them we’ve got 70 full-time salaried reporters in the field, that sounds like a lot to them. Our goal is to add more as we grow. As we get revenue, we put it immediately into expanding because we need to be national to really fully realize Patch’s potential,” said editor-in-chief Warren St. John.