eCape | Street Fight

Do Community News Sites Really Need to Become ‘Digital Agencies’?

Tom Grubisich

Do Community News Sites Really Need to Become ‘Digital Agencies’?

For answers, I went to Julie Brooks, CEO of eCape.com, who went into and then out of, an ambitious program of agency-like marketing services; Mike Orren, president of the new marketing service firm Speakeasy, which he co-founded with the Dallas Morning News; and Carll Tucker, CEO of Daily Voice, who is considering expansion of marketing services it offers.

Street Fight Daily: Angie’s List Rolls, More Consolidation in Deals

The Editors

Street Fight Daily: Angie’s List Rolls, More Consolidation in Deals

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Angie’s List is Killing It: Revenue, Members, Growth — and Stock Price — All Up…  (VentureBeat)… Tippr Is Acquired by nCrowd in Further Consolidation of the Online Deals Space (AllThingsD)… Groupon Pits Itself Against Location-based Services with App Update (Mobile Commerce Daily)…

Why Mom-and-Pops Will No Longer Pay for ‘Social Media Management’

Julie Brooks

Why Mom-and-Pops Will No Longer Pay for ‘Social Media Management’

The social media hype bubble has burst, and most very small businesses have not realized their ROI in social media. They’re not willing to pay my company — or anyone else — hundreds of dollars a month to market their company on Facebook or Twitter. Instead they are diverting those dollars to pay per click options, SEO, optimizing their websites for conversion and mobile, or targeted local media advertising…