Steven Jacobs | Street Fight

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Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet

No Comments 19 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…

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Off the Block

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Twitter and Foursquare Make a Better Match Than You’d Think

No Comments 18 December 2014 by

Reports surfaced yesterday that Twitter may partner with Foursquare to help the microblogging service develop a new local discovery feature. In the perennial speculation about Foursquare’s future, the rumors lead us to ask: would a Twitter tie-up make sense?

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Field Notes

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With New Dashboards, Factual Puts a Face on Its Data

No Comments 17 December 2014 by

Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset…

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Interviews

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Serviz CEO: Uber-like Service Providers Will Begin to Displace Local Search

2 Comments 17 December 2014 by

The on-demand service spun out from ReachLocal has snagged another $12.5 million in funding to expand beyond Los Angeles, adding to $2.5 million raised earlier this year. We spoke with CEO Zorik Gordon to talk about the investment climate for local commerce and the implications of these innovations for the local search community…

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News

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Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

No Comments 17 December 2014 by

Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…

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News

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New Report Suggests Brands Remain Ambivalent About Local Search

No Comments 16 December 2014 by

A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…

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Field Notes

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At Square, Growth is Good — At Least It Could Be

No Comments 11 December 2014 by

In an interview with the New York Times, Jack Dorsey said the company has never “been in any talks about an acquisition with anybody for our nearly six years as an idea and over five years as a company.” He also rejected rumors that the firm was under duress financially…

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Field Notes

Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers...

Apple and IBM Release New Retail Apps

No Comments 10 December 2014 by

Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers…

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Off the Block

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the "great Irony" of an increasingly sensitive Internet constituency...

Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs

No Comments 10 December 2014 by

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the “great Irony” of an increasingly sensitive Internet constituency…

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Interviews

Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service...

Gilt Groupe Co-founder Tries Her Hand at On-Demand

No Comments 08 December 2014 by

Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service…

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