Steven Jacobs | Street Fight

Off the Block

Why the Mobile Industry Needs to Address Its Data Problem

No Comments 27 August 2014 by

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used...

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Interviews

Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

No Comments 26 August 2014 by

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company's ascent will come back into the spotlight...

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Features

These Local Tech Founders Cashed In — Here’s Where They Are Now

No Comments 21 August 2014 by

Golden handcuffs hurt less than real ones, but most entrepreneurs flee an acquirer as soon as the oft-required two year stint runs out. Street Fight took a look at some of the local tech entrepreneurs who sold out in recent years to see where they are now...

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Features

Fraud

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

2 Comments 18 August 2014 by

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web...

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Off the Block

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

No Comments 15 August 2014 by

A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social and other locally-driven platforms. What’s more, the franchise industry — with its unique combination of scale and fragmentation — could help provide a critical stepping stone for vendors to reach the small business market...

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Interviews

ReachLocal

ReachLocal CEO: Company Got ‘Distracted By Shiny Things’

7 Comments 12 August 2014 by

After a turbulent twelve months, which saw two founders depart and its stock price plummet, ReachLocal appears to be working on a comeback. Sharon Rowlands, the turn-around expert who took the helm as chief executive four months ago, remains as critical as anyone, but she believes that the company is on track to get things moving in the right direction in 2015...

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Off the Block

levelup_logo__1_

How Innovation in Payments Can Drive Local Marketing

1 Comment 08 August 2014 by

The changes in payments that Seth Priebatsch foresaw three years ago are certainly underway, but it remains more of a revolution than an evolution. Street Fight caught up with the LevelUp CEO recently to talk about why he thinks transaction data is the foundation of the next big wave of innovation in the marketing industry...

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News

groupon_pic

As Losses Widen, Groupon Struggles to Redefine Itself

No Comments 05 August 2014 by

Groupon said Tuesday that losses widened in the second quarter as marketing and sales costs jumped but gross profit remained flat. The culprit, a far less profitable ecommerce business than anticipated, accounted for every dollar of the company’s top-line growth as it struggles to find new footing for its sluggish local deals business...

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Interviews

How the Former CEO of Digg Plans to Win in Local

No Comments 05 August 2014 by

Earlier this year, Matt Williams, the former CEO of Digg and an Amazon vet, hooked up with a few other former Amazonians to found Pro.com, a local services marketplace that raised $3.5 million from investors that include their former boss Jeff Bezos. Street Fight caught up with him recently to talk about what local can learn from the early days of ecommerce...

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Features

Outdoor Advertising, a Media Anomaly, Knocks on the Digital Door

No Comments 31 July 2014 by

Billboards, like most things in our lives, are getting smarter. A report released this morning by PQ Media estimates that digital out-of-home advertising in the U.S. generated $2.37 billion last year, or 32% of the $7.4 billion of the total outdoor advertising market...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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