A roundup of today's big stories in hyperlocal content, commerce, and technology... Facebook Reaches 1 Million Active Advertisers As Small Businesses Adopt (Reuters)... Google’s Effort to Skirt Regulation May Invite More Scrutiny (New York Times)... Groupon Pivots Amid Management Upheaval, Lagging Stock Price (AdAge)...

Whereas most companies have built either a consumer-brand or a back-end for merchants, the company has spun out a SaaS tool, ReachCommerce, from its branded ClubLocal platform. Street Fight recently caught up with Zorik Gordon, ReachLocal’s chief executive, to talk about the origins of the new project, the challenges with bring local services online, and the impact a shift from advertising to commerce might have on local search companies like Yelp...

Gwen Morrison heads up the WPP’s global retail practice, The Store, and works with some of the world's largest retailers on daily basis to help facilitate the transition to a more connected and empowered local consumer. Street Fight recently caught up with Morrison to talk about the transformation of offline retail, what big retailers are investing in today, and the impact of mobile in emerging markets...

As investors continue to pour funding into the local services space, the competition over one of the last white spaces of the consumer web is heating up. During a session at Street Fight Summit West earlier this month in San Francisco, Ethan Anderson, founder at booking service MyTime, and Booker CEO Josh McCarter debated the dynamics of building an “Amazon for local services"...

The investment dollars keep flowing for companies in the local services space. Two months after scheduling firm Booker nabbed 27.5 million from Bain, Thumbtack, a startup that has built a reverse Craigslist for local services, has raised 12.5 million from Sequoia Capital in a series B round, bringing its total funding to a little over $18 million...

Hyperlocal companies rely on the data that consumers knowingly share in order to build profiles and serve them with the most relevant information — but would consumers still assent to this sharing if they truly understood everything that is being done with their digital data?

A roundup of today's big stories in hyperlocal content, commerce, and technology.... Patch has Proved To Be a $200 Million Money-Suck for AOL and Its Traffic Hasn't Grown In a Year.(Business Insider)... Why Google Bought Waze (Prioleau Advisor)... ComScore: 4 Billion Local Searches in May (Screenwerk)...

A year and a half after launch, and Logan LaHive, chief executive of Belly, has a clear message for the competition: we’re winning. The Chicago-based company has rolled out new integrations with Yelp and Facebook this morning, marking the beginning of the company’s push to move beyond loyalty toward an open, social CRM...

A roundup of today's big stories in hyperlocal content, commerce, and technology.... Why Google Wanted Waze: The Local Ad Market Is Going Mobile (AdAge)... UBL Acquires Local Incite – Adds Chicago Presence (UBL)... HP and Google Team Up to Offer Small Businesses “IT in a Box” (AllThingsD)...

It’s been nearly a year since Yext announced a massive round of funding and SinglePlatform sold to Constant Contact within a week each other, and the value proposition for a real-time data and content network continues gain steam. As both firms put that capital to use, a third company, Locu, is trying to carve out its own share of the market with a similar model and sizable — albeit smaller — stack of cash...