Steven Jacobs | Street Fight

Interviews

WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech

No Comments 24 July 2014 by

In a conversation this week, Michael Lieberman, chief executive North America at WPP's Joule, discussed the copy-cat syndrome among mobile-local ad tech, how brands have ditched geo-fencing, and why influencing consumers' impulse purchases might be the next big growth market for digital marketing dollars...

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News

Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

No Comments 23 July 2014 by

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent...

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Off the Block

store

Conference Notebook: Navigating a Future For Indoor Mapping

No Comments 23 July 2014 by

In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store...

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News

2011_3_11_amazon

Street Fight Daily: Amazon’s New Wallet, Linkedin Buys Bizo

No Comments 23 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Passbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando)... LinkedIn Makes Another Deal, Buying Bizo (New York Times)... For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App (TechCrunch)...

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Off the Block

Yelp, Foursquare, and the Downsides of Mobile-First

No Comments 21 July 2014 by

In an era where the "mobile-first" motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak...

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Interviews

Meet Cups: Endless Coffee for $45 a Month

1 Comment 16 July 2014 by

The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn...

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News

livingsocial-logo

LivingSocial Taps eBay Ad Exec to Replace O’Shaughnessy as CEO

No Comments 15 July 2014 by

The daily deals site has hired Gautam Thaker to replace co-founder Tim O'Shaughnessy, who announced he would step down earlier this year. Thaker had been general manager of eBay’s advertising business...

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Off the Block

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

2 Comments 15 July 2014 by

A clumsy experience with Square's new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.

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Off the Block

Designing a New Value Proposition for Consumer Location Data

No Comments 11 July 2014 by

In a paper published earlier this month, a group of researchers tried to put a price tag on the personally identifiable information that flows from our mobile devices. The results shine a light on the unique challenges facing companies interested in mining location data, and the divergent paths of two tech companies that have built businesses around that information...

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Commerce, Interviews

Why Retail Will Face the Same Fate as the Media Industry

No Comments 10 July 2014 by

Jeremy Rifkin, the prolific author who has served as an advisor to a number of world leaders, believes that the astronomical investments in Uber and Airbnb signal the breaking of a long-held “firewall” that kept the transformative effects of the Internet contained to the virtual world. Here Rifkin discusses why a small reduction in margins could kill traditional retail...

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Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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