Steven Jacobs | Street Fight

Off the Block

At GoDaddy, CEO Blake Irving Searches for a New Domain

No Comments 30 September 2014 by

Irving has an ambitious plan to turn GoDaddy into a much larger, and more profitable, company. The strategy begins with the company’s 12 million domain customers and ends with a constellation of concentric services intended to serve an increasingly entrepreneurial, and distributed, global economy...

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News

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Why Marketers Need to Consider Context — Not Just Audience

1 Comment 26 September 2014 by

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. ...

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Off the Block

groupon

In Navigating Supply and Demand, Groupon Hopes for New Life

1 Comment 24 September 2014 by

During a presentation at BIA/Kelsey’s Leading in Local event in New Orleans Tuesday, Dan Roarty, vice president of local commerce at Groupon, positioned the company's deal marketplace as one part of a much more ambitious effort to create a platform that connects local supply and local demand well-beyond the confines of an email blast...

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News

google

Five Lessons Google Learned About Selling to Small Businesses

1 Comment 23 September 2014 by

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company's new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites...

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Off the Block

Ecommerce Companies Finding Success in Brick-and-Mortar

No Comments 22 September 2014 by

The move into physical retail has become a fashionable choice within New York’s growing ecommerce industry. Now, these firms are finding that industry watchers may have overstated the economic advantages of an online-only sales model particularly as new technologies allow retailers to reduce the footprint needed to generate sufficient revenue.

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Headlines

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Street Fight Daily: Samsung Teams With PayPal, Amazon Loses Local Commerce Exec

No Comments 22 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Samsung is Teaming With Paypal for Mobile Payments on a Watch (GigaOm)... Amazon Loses Key Payments Product Leader to Microsoft (Recode)... More Than Half of US Consumers Don’t Want to Friend a Brand Online (Wall Street Journal)...

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Off the Block

Silicon Valley Looks to Put a Cloud Over Main Street

No Comments 19 September 2014 by

If you listened to folks in Silicon Valley, it seems like there’s never been a better time to run a small business. The data suggests otherwise. But as marketing automation spreads, SMBs are poised to become stiffer competition...

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Headlines

Facebook

Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation

No Comments 19 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook Updates Its Algorithm (Yet) Again. (GigaOm)... Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)... The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)...

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Interviews

With IPO Under Its Belt, Wix Plans to Move Beyond the Website

No Comments 17 September 2014 by

Street Fight recently caught up with Joe Pollaro, Wix's vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner...

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News

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

1 Comment 16 September 2014 by

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company's chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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