Steven Jacobs | Street Fight

News

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YP Now Lets You Target Mobile Ads Based on Desktop Searches

No Comments 22 January 2015 by

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

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Interviews

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How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy

No Comments 21 January 2015 by

The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…

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Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

No Comments 20 January 2015 by

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

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News

Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers...

Thinknear Founder Eli Portnoy Launches New Startup Sense360

No Comments 15 January 2015 by

Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers…

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Interviews

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How ZocDoc Grew Its Healthcare Booking Site Into a National Business

No Comments 14 January 2015 by

Street Fight recently caught up with Anna Elwood, vice president of operations at ZocDoc to talk about how the company built up its customer service, how it balances people and technology, and how it decides where to go next…

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Off the Block

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Why Local Marketing Is a Function of Commerce, Not Media

2 Comments 13 January 2015 by

I’ve come to believe that the initial narrative about digital — the one about eyeballs simply moving online — actually impedes an effective analysis of the local marketing industry. Once we see local marketing as a function of commerce (ad not media) we start to find a more dramatic shift than previously thought.

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News

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Marsh Supermarkets Brings Beacon Messaging to Apple Watch

2 Comments 12 January 2015 by

Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…

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Headlines

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Street Fight Daily: Apple Watch Meets Beacon, Foursquare’s Uncertain Growth

No Comments 12 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…The New Foursquare: People Are Checking In, But They May Not Be Staying (New York Business Journal)… Google Results For “Car Insurance” Could Look Different Very Soon (Search Engine Land)… Shopify Preparing for Dual U.S.-Canada Initial Public Offering in 2015 (Wall Street Journal)…

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Off the Block

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Report: Legacy Sales Teams Struggle With Digital Product Sales

No Comments 08 January 2015 by

The local media industry has come to rely on its sales force as one of its most valuable assets. But a new report from Borrell Associates finds that the legacy sales forces employed by local media companies often struggle to sell digital products…

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Off the Block

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Could the Mobile Ad Industry Spin off a Data Business?

No Comments 07 January 2015 by

The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.

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