Ryan Golden | Street Fight

‘Tis the Season for Mobile-Motivated Sales

Ryan Golden

‘Tis the Season for Mobile-Motivated Sales

Nothing makes the holidays jolly for retailers like increased foot traffic, elevated sales and full cash registers. Here’s how new hyperlocal mobile ad technologies this year are helping retailers who target some of their marketing efforts at mobile devices significantly increase their odds of achieving the jolliness they’re hoping for…

Aligning Creative and Location to Make Better Mobile Ads

Ryan Golden

Aligning Creative and Location to Make Better Mobile Ads

The ability to break creative down to where the consumer is interacting with location is already emerging as the next big trend for mobile marketing. Hand selecting where you want your creative to reach your customer makes a lot of sense — and the more you make it common practice, the more successful your mobile marketing efforts will be…