Rob Friedman | Street Fight

Commentary

Using Geotargeting to Follow the Consumer from Desktop to Aisle

No Comments 07 January 2013 by

The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive...

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Commentary

All Geotargeting Methods Are Not Created Equal

1 Comment 17 August 2012 by

The social-mobile-local movement will most certainly drive even stronger interest in and use of geotargeting. But with all the options available, what factors dictate when marketers should use one method over another? It depends on what message they want to convey to whom and when, along with how much contact and engagement they want with the consumer...

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