Rebecca Borison | Street Fight

Six Months After Spin-Off, Gimbal Continues to Grow

Rebecca Borison

Six Months After Spin-Off, Gimbal Continues to Grow

It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship…

Former Visa Exec Wants Mobile Shoppers to Make the First Move

Rebecca Borison

Former Visa Exec Wants Mobile Shoppers to Make the First Move

In the marketing industry, startup types wax poetic about the the power of bluetooth beacons to revolutionize the way we shop. But Dave Wentker, the former director of Visa’s emerging technology division, is questioning whether beacons are truly enough to really change consumers’ shopping habits. Wentker’s company, Tapcentive, has developed a system that lets consumers choose when to receive messaging, content, and deals…

Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

Rebecca Borison

Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix…

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

Rebecca Borison

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company’s strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.

Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019

Rebecca Borison

Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019

The mobile context and location services market is set to reach $43.3 billion by 2019, according to a new report. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019, more than two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps…