Nancy Ayala | Street Fight

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

Nancy Ayala

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.

Report: Beacons Making Sizable Impact on Retail

Nancy Ayala

Report: Beacons Making Sizable Impact on Retail

The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.