Max Antonucci | Street Fight

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

Max Antonucci

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company’s plans to become “the RetailMeNot of local business coupons” and drive customers through local companies’ doors…

Hyperlocal Social Ads Need to Be ‘Current, Relevant, and Contextual’

Max Antonucci

Hyperlocal Social Ads Need to Be ‘Current, Relevant, and Contextual’

Topsy is one of a handful data analytics startups that are helping brands make sense of the deluge of data flowing through social networks. Street Fight recently caught up with Jamie de Guerre, the company’s VP of product, to talk about the intersection social media and location, and how marketers can leverage location data to make social media marketing work…

Centzy Brings Rich Content to the World Beyond Restaurants

Max Antonucci

Centzy Brings Rich Content to the World Beyond Restaurants

Consumers are looking to the web to make decisions about nearby services, but the data is often incomplete or absent entirely. A number of companies have emerged to solve the problem, but with only 10% of business posting information online, it’s still a pain point for consumers. One of the newer plays is Centzy, a year-old startup that is looking to bring business’ pricing and store hours online via a self-built crowdsourcing platform….

VIDEO: Local News as a Loss Leader?

Max Antonucci

VIDEO: Local News as a Loss Leader?

As local businesses shift marketing spending away from advertising, local media companies are scrambling to subsidize their news operations. During a panel at Street Fight Summit West earlier this month, Eric Bright, VP of Ecommerce at Deseret Digital Media; Mike Orren, President at Speakeasy; and Sean McDonnell, SVP of Sales at Propel Marketing discussed an emerging agency model, and debated whether digital marketing services like SEO and website building could help make up for lost revenue…