Matt Matergia | Street Fight

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

Matt Matergia

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.

The Importance of Responsive Web Design for SMB Sites

Matt Matergia

The Importance of Responsive Web Design for SMB Sites

It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…

Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption

Matt Matergia

Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption

More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.