Matt Coen | Street Fight

Daily Deals: Still Lucrative for Local Publishers

Matt Coen

Daily Deals: Still Lucrative for Local Publishers

Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…

The Five Fundamentals of Deals Success for Local Media Companies

Matt Coen

The Five Fundamentals of Deals Success for Local Media Companies

Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…