Joe Morsello | Street Fight


How Customer Retention Plays a Key Role in SMB Marketing

2 Comments 28 July 2014 by

Approximately 60% of SMBs spend the majority of their annual marketing budgets on customer retention, because it delivers such a strong return on investment. Within customer retention, email marketing is considered the most effective digital marketing tactic, followed by social media and content marketing...

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Location, Relevancy, and the Search for Personalization

No Comments 18 February 2014 by

Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of day and weather. However, local marketers continue to fail to leverage this throve of new data to create and deliver relevant, quality and personalized ads to consumers. And it’s a big missed opportunity...

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How Reviews and Ratings are Driving Local Search

4 Comments 26 November 2013 by

Despite the tremendous amount of press we have seen on fake reviews, ongoing interest in reviews by consumers and local search providers make it clear that these services aren’t going away. As platforms give reviews more importance and improve their ability to filter out fake ones — and government officials crack down on dishonest practices — consumer trust and use of reviews can only be expected to grow. This trend will continue to increase the impact they have on local businesses...

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Local Search Needs a Standard Business Listing

4 Comments 16 August 2013 by

Search engines are the preferred medium for local search — Moz's David Mihm estimated that about 7.5 billion searches a month have local intent — and business listing information is the foundation on which these local queries are served. Whether you’re a listing publisher, data aggregator, consumer or local business, a verifiable business listing that complies with a standard will help everyone win in local search...

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SMBs Have Some Major Advantages Over Brands in Social Marketing

2 Comments 14 June 2013 by

Social media is merely a digital extension of local conversations. We talk about the weather, the 4th of July parade, the upcoming festival, local news, et cetera. SMBs need to always be thinking about how they can join/start these conversations in order to build fans, follow leads, offer discounts, improve their reputation and, most importantly, compete with national brands...

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How Marketers Can Help Merchants and Consumers Win With Local Search

3 Comments 15 May 2013 by

For the sake of local businesses and local searchers, marketers need to come to the rescue. vSplash estimates that there is a $3.2 billion opportunity for local marketers to help clean up local search and help local businesses with their digital marketing efforts. And in that number there is some low-hanging fruit — especially for marketers that already have a foothold in local markets...

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