Why So Many Local Search Sites Are Adding Business Services

Local Search Listings

Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

Location, Relevancy, and the Search for Personalization

Fingerprint_detail_on_male_finger

Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of day and weather. However, local marketers continue to fail to leverage this throve of new data to create and deliver relevant, quality and personalized ads to consumers. And it’s a big missed opportunity…

How Reviews and Ratings are Driving Local Search

Despite the tremendous amount of press we have seen on fake reviews, ongoing interest in reviews by consumers and local search providers make it clear that these services aren’t going away. As platforms give reviews more importance and improve their ability to filter out fake ones — and government officials crack down on dishonest practices — consumer trust and use of reviews can only be expected to grow. This trend will continue to increase the impact they have on local businesses…

Local Search Needs a Standard Business Listing

Search engines are the preferred medium for local search — Moz’s David Mihm estimated that about 7.5 billion searches a month have local intent — and business listing information is the foundation on which these local queries are served. Whether you’re a listing publisher, data aggregator, consumer or local business, a verifiable business listing that complies with a standard will help everyone win in local search…

SMBs Have Some Major Advantages Over Brands in Social Marketing

Social media is merely a digital extension of local conversations. We talk about the weather, the 4th of July parade, the upcoming festival, local news, et cetera. SMBs need to always be thinking about how they can join/start these conversations in order to build fans, follow leads, offer discounts, improve their reputation and, most importantly, compete with national brands…

How Marketers Can Help Merchants and Consumers Win With Local Search

Morsello_Joe_headshot

For the sake of local businesses and local searchers, marketers need to come to the rescue. vSplash estimates that there is a $3.2 billion opportunity for local marketers to help clean up local search and help local businesses with their digital marketing efforts. And in that number there is some low-hanging fruit — especially for marketers that already have a foothold in local markets…