David Hirschman | Street Fight

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Study: Consumers Increasingly Receptive to Mobile Ads

1 Comment 30 July 2014 by

A new study released by xAd and Telmetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013. In addition, nearly half of respondents who clicked on mobile ads said they went on to take secondary actions (like viewing a website or searching for additional information)...

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News

Report: Local Media Ad Revs Will Climb to $158.6B By 2018

No Comments 28 April 2014 by

Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018...

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Headlines

Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite

No Comments 18 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)... Twitter's New Ad Unit Is A Huge, Huge Deal. Here's Why (Forbes)... Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)...

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Headlines

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

No Comments 17 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)... Zuckerberg: Facebook Graph Search Is 'A Five-Year Thing' (SearchEngineLand)... Seamless Delivers Tips Agreement (WSJ)...

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Headlines

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

No Comments 16 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Twitter Embraces Its Data and Buys Gnip (GigaOm)... Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)... Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)...

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News

momentfeed

MomentFeed Nabs $5.5M in Funding to Scale Social for Multi-location Brands

No Comments 11 December 2013 by

MomentFeed announced this morning that it has closed a $5.5 million Series A funding round led by Signia Venture Partners. Robert Blatt, who was quietly installed at MomentFeed's new CEO earlier this year, told Street Fight that the new funding would go toward further scaling MomentFeed's platform...

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Headlines

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Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

No Comments 22 August 2013 by

A roundup of today's big stories in hyperlocal content, commerce, and technology... Yahoo, Foursquare in Talks Over Data Partnership (Buzzfeed)... PayPal Testing Face-Verification System for Mobile Payments (Mashable)... LocationInsight Becomes Placeable as It Aims to Eradicate Dirty Location Data (Pando Daily)...

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Headlines

Street Fight Daily: Google Personalizing Maps, Square Aims High

No Comments 28 May 2013 by

A roundup of today's big stories in hyperlocal content, commerce, and technology.... Google’s Plan to Personalize Maps Could End Public Space as We Know It (Slate)... Square Is the Shape of Things to Come, Says Jack Dorsey (Telegraph)... Why Waze Is a Hot Takeover Target (CNN/Money)...

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Interviews

Topix CEO: Hyperlocal Companies Are ‘Staying the Course’

4 Comments 22 April 2013 by

The hyperlocal news and community site has continued to chug along, with its user base growing and traffic spiking during the fall 2012 election season. We recently caught up with the company's CEO Chris Tolles to talk about how the hyperlocal ecosystem is shaking out, how the shift to mobile is affecting publishers' CPMs, and how Topix is engaging readers with a more moderated discussion...

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Commentary

Sizing the Industry: Who Gets Counted as ‘Hyperlocal?’

12 Comments 14 November 2012 by

Since we launched Street Fight in April of last year, one question has come up again and again that we don't have a very good answer for: "How many hyperlocal news sites are currently operating in the U.S. — and is that number growing? And if it's growing, how fast is it growing?"

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