Conference Notebook: Brands Refining Their Local Approach

Cup of coffee and notepad

Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

Location3

While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

YP Study Touts the Effectiveness of Its Search Products

yp_lgt_s_rgb_pos

Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.

Study: Consumers Increasingly Receptive to Mobile Ads

mobile phone user

A new study released by xAd and Telmetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013. In addition, nearly half of respondents who clicked on mobile ads said they went on to take secondary actions (like viewing a website or searching for additional information)…

Report: Local Media Ad Revs Will Climb to $158.6B By 2018

biakelsey

Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018. The compound annual growth rate of 3.6% represents faster growth than previously expected, strengthened by political and Olympic advertising. Meanwhile, local digital media is set to continue its increase in market share, increasing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018…

Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite

nearby-friends

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologynearby-friendsFacebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)… Twitter’s New Ad Unit Is A Huge, Huge Deal. Here’s Why (Forbes)… Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)…

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

levelup

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologylevelupLevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)… Zuckerberg: Facebook Graph Search Is ‘A Five-Year Thing’ (SearchEngineLand)… Seamless Delivers Tips Agreement (WSJ)…

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

gnip_1x1

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologygnip_1x1Twitter Embraces Its Data and Buys Gnip (GigaOm)… Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)… Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)…

MomentFeed Nabs $5.5M in Funding to Scale Social for Multi-location Brands

MomentFeed announced this morning that it has closed a $5.5 million Series A funding round led by Signia Venture Partners. Robert Blatt, who was quietly installed at MomentFeed’s new CEO earlier this year, told Street Fight that the new funding would go toward further scaling MomentFeed’s platform…

Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

A roundup of today’s big stories in hyperlocal content, commerce, and technology… Yahoo, Foursquare in Talks Over Data Partnership (Buzzfeed)…

PayPal Testing Face-Verification System for Mobile Payments (Mashable)…

LocationInsight Becomes Placeable as It Aims to Eradicate Dirty Location Data (Pando Daily)…