Caitlin Maynard | Street Fight

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

Caitlin Maynard

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk about how her digital team is weaving technology into the fabric of one of the world’s largest franchise brands…