Andy Vogel | Street Fight

Should Local Advertising be Bracing Itself for On-Demand?

Andy Vogel

Should Local Advertising be Bracing Itself for On-Demand?

For the local advertising industry, which is still withstanding ripples with its shift from print to digital, why not look ahead to on-demand? Just because expectations among SMB owners have been conditioned towards moderate turnaround doesn’t mean an SMB wouldn’t be absolutely thrilled to have their newly purchased website and SEM package running tomorrow instead of next month…