Nielsen’s Undercount of News: Why the Numbers Don’t Add Up
Social networking has become the 800-pound gorilla of the Internet. That’s what Nielsen is trumpeting in a new report. And news, it says, is a tiny mouse.
Or is it?
Nielsen’s Social Media Report says news accounts for just 2.6% of Internet use compared to 22.5% for social networking and blogs. But that news number doesn’t hold up under examination…