Street Fight Daily: 04.26.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Facebook is planning to introduce a new service called Deals, an effort to tap into the consumer frenzy over online discounts. With Deals, the social networking giant is entering a crowded market led by overnight sensations like Groupon and LivingSocial. (NYT/Bits)…

Mobile advertising inventory still goes largely unfilled because the relevance and targeting isn’t that good. PlaceIQ sifts through tons of data about locations to give marketers a mini-zipcode-like profile of each block. (TechCrunch)…

Even experts acknowledge a serious lack of hard data about the commercial power of location-based services. “There are none of the data and feedback mechanisms that businesses need in order to know that location-based services are a good idea.” (BBC News)…

5 Questions for John Kim of Whrrl (Pelago)

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This is the sixth in a series of brief Q&As with leaders and up-and-comers in the local space…

Describe Whrrl as if a friend’s mother asked, “So what is this Whrrl?
I bet if we asked, you could name off the top of your head three favorite places to go and the things you do at those places. Finding new places that are perfect for you is hard because people are content to stick to what they know.

Whrrl increases the possibility of discovering something new — rather than you finding ideas, we believe the right ideas should find you…

Whrrl Swirls Over to Android

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Pelago’s Whrrl application, which allows checkins and personalized recommendations (where to go, what to do) based on relevancy to the user and the community, is expanding beyond iPhone to include Android. Inclusive of the new release is an Android widget which turns your phone into a “compass for ideas you want to do” (sic). Create your […]