The Secret to Success in Local: Saying No

Sometimes, openness and opportunism lead to success for startups. But more often than not, it’s as much about the opportunities a company declines than than those it pursues, that determines whether company succeeds or fails.

Conference Notebook: Brands Refining Their Local Approach

Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…