The Key to Multi-Channel Success: Understanding the Search and Social Mindset

People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.

How Social Search Changes the Way We Find Local Businesses

As online maps, directories and social media evolve, consumers are finding new ways to locate local businesses — and social search has become increasingly important, as users integrate the recommendations of friends into their local searches. Street Fight recently spoke with Wajam, a company that integrates social media into online searches, about how social media is changing the way people find merchants, and what social search might mean for the future of Yelp reviews…