Hyperlocals Diverge on How to Mine Rich Lode of Digital Ads
by Tom Grubisich
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Even though digital advertising is estimated to grow 40% by 2015, according to Pew, the research center said few major sites were capturing any share of this new cornucopia. If that’s the story with bigger sites, what, I wondered, was happening among the more than 3,000 hyperlocal news sites, which, by my estimate, reach 25 million people — a big chunk of the consumer market that advertisers covet…
Indie Hyperlocals Can Escape ‘Doom’ By Banding Together
Over the next few years, I think the word “consolidation” will end up being attached to more stories about hyperlocal than “doomed.” In Sacramento, the region’s hyperlocals have been very serious about consolidation since the creation of the Sacramento Local Online Advertising Network in December 2009…