Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

The veteran media management firm has rolled out a new demand-side platform that brings together its core desktop private exchanges with SiteScout, the mobile DSP that the company acquired in 2013.

As Programmatic Buying Gains Steam, Centro Snaps Up SiteScout for $40 Million

The ad tech company that develops media management software for advertisers has acquired a self-serve advertising platform. The move comes as programmatic ad buying continues to grow in the digital advertising space….