Facebook’s Significant Edits: How to Minimize the Risk of a 20-40% Hit to Your ROAS

Don’t mess with the algorithm.

That’s the fundamental idea behind Facebook’s significant edits. There’s a lot more to it, of course, and we’ll get into all that, but here’s the primary reason why you don’t want to make a change that Facebook construes as a significant edit: It will move your campaigns into “the learning phase,” which in turn will suppress your campaigns’ ROAS by 20-40%.