Yik Yak Makes Inroads as a More Serious News Service

In its less than two years of existence, Yik Yak has spread across the country, mostly at communities centered around college campuses. It’s true that a lot of the company’s content is sophomoric. But I think that will change, based on a new pilot that the service has launched with the University of Florida…

It’s Official: The Newspaper Industry Has Given Up on Newspapers

In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry…

Borrell Report Details Legacy Media’s Struggles in the Digital World

The good news is that “three-fourths of all advertising dollars this year will go to analog media – despite a decade of maligning by digiterati.” The bad news is that by 2018, pure plays “will sap all their growth.” In this Q&A, CEO Gordon Borrell explains the upside-down numbers…