San Angelo LIVE Innovates to Hold Onto Revenue Amid West Texas Oil Bust

The oil bust in West Texas has hit the San Angelo metro area hard. But the independent community news site San Angelo LIVE has been holding onto its revenues through energetic innovations in audience engagement, editorial content and client promotion.

On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. And on its second anniversary, the site continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor.

Texas ‘Indie’ Pure Play Is Hog-Tying ‘Legacy’ Competitor

Tired of his four-hour commute between Dallas and San Angelo, Dallas Morning News ad salesman Joe Hyde applied to the San Angelo Standard-Times in 2009. He never heard back. Today, Hyde is the founder-publisher of San Angelo Live, an independent “pure play” that — in its eight months of existence — is already surpassing his Scripps competitor in key traffic metrics, and, since last month, operating in the black…