Rusty Coats | Street Fight

News & Analysis

LMC Chief: Local News Pessimists Are Missing the Big Innovations

July 14, 2016July 14, 2016 by Tom Grubisich

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Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? We spoke recently with Rusty Coats, executive director of the digitally focused Local Media Consortium, about why the prognosis for local media might not be as bad is it seems.

News & Analysis

LMC’s Coats Not Bullish on ‘Information Trust Exchange’ to Monetize Content

March 4, 2016March 4, 2016 by Tom Grubisich

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After mulling over the recent proposal to realign publishers’ relationships with advertisers and readers, I went to Rusty Coats, executive director of the Local Media Consortium, to see if he thought it was something legacy media companies would buy into.

News & Analysis

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue

May 26, 2015May 27, 2015 by Tom Grubisich

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The LMC recently agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles…

News & Analysis

‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium

September 18, 2014September 18, 2014 by Tom Grubisich

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The Local Media Consortium has grown to 50 publishers, whose products include 800 newspapers and 200 broadcast stations across the U.S. Here, Rusty Coats, executive director, talks about where LMC is after its first year and where it’s headed…

News & Analysis

How Training Has Helped Some Community Publishers Thrive

May 15, 2014May 15, 2014 by Tom Grubisich

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“Getting money from local businesses is a street fight,” says Rusty Coats. “The options and alternatives seem to grow exponentially every day, and many businesses live in a fog of not knowing what to do. … That’s why I applaud these community news entrepreneurs and what they’re trying to accomplish. They are mission-driven and determined to build sustainable businesses by serving their communities.”