Street Fight Daily: 10.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Huffington Post’s purchase of Localocracy is further evidence of the “neighbor connect” online space heating up. At least two dozen significant startupshave popped up in the past year focused on facilitating conversation among people who live near each other. Some, like Localocracy, aim at niches (local ballot issues and related), while others intend to promote a general sense of community. (MediaShift)…
HopStop, the online service that provides door-to-door subway and bus directions for major cities in the U.S. and abroad, has kicked off “HopStop AdLocal,” a new program that offers businesses up to 12,500 free advertising impressions over a 30-day period, a value of $250, the company says. (Entrepreneur)…
Street Fight Daily: 06.24.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
In the automotive space, the responsibility for advertising is shifting from car makers to car dealers, and that means significant boost for local media, especially online, according to a report looking at the auto category from Borrell Associates. Online is pulling ad spending from car companies and dealers at a more accelerated rate, and display is likely to remain a key beneficiary. (Paid Content)…
In the quest for a unified database of places, geo-location startup Factual is making big strides. Yesterday it announced a partnership with SimpleGeo to maintain and power its places database, which up until now has offered a competing database of places in the eyes of developers. (TechCrunch)…