Rice University | Street Fight

Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model

Steven Jacobs

Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model

A new report indicates that the daily deal is far more sustainable than previously thought. The Rice University study took a deep dive into the longitudinal impact of daily deal campaigns and found that key performance metrics like customer acquisition and value remained steady even as businesses ran seven or more campaigns. Street Fight caught up with Utpal Dholakia, the author of the study, to discuss what the research means for the industry…