Rex Briggs | Street Fight

With Disparate Data, Factual Founder Sees Opportunity

Steven Jacobs

With Disparate Data, Factual Founder Sees Opportunity

In a fireside chat with Marketing Evolution CEO Rex Briggs at Street Fight Summit West Tuesday, Gil Elbaz, chief executive at Factual, the location data company, said there’s a massive opportunity for startups to help digest and analyze the massive amount of data coming from mobile devices. The challenge, says Elbaz, is folding additional information into location data to help better understand the context of the user…