Reinvent21 | Street Fight

Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)

Terry Heaton

Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)

Mobile isn’t a mass marketing vehicle; it’s my one-to-one, highly intimate connection with the Web. It’s a personal device, and its connection to me is private (or not), powerful, and controllable entirely by me. It is, in fact, a portable, electronic version of me, and I will not permit interruptions in the name of commerce for long…