“News organizations need to be laser-focused on creating distinctive, unique, valuable content for their readers. And that means they may have to stop doing some things they are doing today,” said reader revenue expert Matt Skibinski.
Success of Digital Subscriptions Depends on Reader-Focused Newsrooms, Expert Says
“News organizations need to be laser-focused on creating distinctive, unique, valuable content for their readers. And that means they may have to stop doing some things they are doing today,” said reader revenue expert Matt Skibinski.