Reade Browers | Street Fight

Village Soup Shows ‘Native’ Ads Can Work on Local News Sites

Tom Grubisich

Village Soup Shows ‘Native’ Ads Can Work on Local News Sites

With the recent push toward “native” advertising, we’ve learned (if we hadn’t known already) that ads can be “news.” In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space…