As Ad Blockers Proliferate, IAB’s Rothenberg Tells Local Publishers to Stick to Their Guns

“Ad blocking represents the new normal in the media industry,” he said at Borrell’s local advertising conference in NYC. And if present trends continue, ad blocking could soon “surpass 50% on most sites.”

Foursquare ‘Opens for Business’ as Questions Loom

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…