Rachel Feddersen | Street Fight

Patch CCO Talks Election Coverage: Virtual News Teams, Trending Hashtag

Matt Sokoloff

Patch CCO Talks Election Coverage: Virtual News Teams, Trending Hashtag

The election was a big national story, but it was also an important local story — and served as yet another crucible to test how deeply hyperlocal network Patch has woven itself into the 850+ communities it serves across the country. Rachel Feddersen, Patch’s Chief Content Officer, spoke with Street Fight this week about how the network approached and executed its election coverage, and what potential lessons the event had for the rest of the news cycle.