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Swiftype’s Riley: Site Search Can Make News More Compelling

Tom Grubisich

Swiftype’s Riley: Site Search Can Make News More Compelling

The importance of relevant searches extends beyond search engines. For publishers, custom site search that helps make better decisions about how to maximize the impact of their content, know and understand the likes of their users, and increase their level of engagement can make a material difference in their business. “The key to building a relevant search experience is blending complex signals together and ensuring your site search algorithm is always improving,” said Swiftype co-founder Matt Riley.