Publicis Group | Street Fight

How a Big Agency Merger Could Benefit Local Ad Sellers

Terry Heaton

How a Big Agency Merger Could Benefit Local Ad Sellers

While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.