Project VRM | Street Fight

How Consumer Messaging Is Going From ‘Push’ to ‘Pull’

Terry Heaton

How Consumer Messaging Is Going From ‘Push’ to ‘Pull’

The biggest battle coming in the world of marketing is a 180-degree shift in the routing of commerce-related messages. Today, we call them “advertisements,” one-directional messages FROM somebody with something to sell TO somebody who may potentially be a buyer. Tomorrow, the messages will come FROM those wishing to buy TO those with something to sell…