Why Wall Street Should Be Paying Attention to Hyperlocal Analytics

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The correlation between directional trends and sales trends appears to be quite strong. That’s great for marketers — but could be pure gold for Wall Street or for just about anyone trying to analyze how a company is doing on a month-by-month or week-by-week basis. In the future, hyperlocal could become not just a way to understand customers but a way to invest smarter and way to level the information playing field…