Private Equity | Street Fight

Why Wall Street Should Be Paying Attention to Hyperlocal Analytics

Alex Salkever

Why Wall Street Should Be Paying Attention to Hyperlocal Analytics

The correlation between directional trends and sales trends appears to be quite strong. That’s great for marketers — but could be pure gold for Wall Street or for just about anyone trying to analyze how a company is doing on a month-by-month or week-by-week basis. In the future, hyperlocal could become not just a way to understand customers but a way to invest smarter and way to level the information playing field…