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Explainer: How Local Data Startups Are Building Analytics for the Real World

Steven Jacobs

Explainer: How Local Data Startups Are Building Analytics for the Real World

There’s been a lot of excitement around in-store analytics recently as venture funding has begun to pour into the space. But the trend is one part of a much larger technological effort to quantify consumer activity in the real-world, bringing the same measurement about where we go, when we go there, and where we came from that Google Analytics and Comscore brought to the web years ago…