power users | Street Fight

What Motivates Yelp’s Power Users?

Gretchen McNeely

What Motivates Yelp’s Power Users?

In an effort to dig a little deeper into what motivates Elite Squad-ers and other active Yelp users — beyond the free beer and crudités — Street Fight spoke with three power users who approach the service with differing goals in mind, but all of whom view Yelp as an integral part of their decision-making process.