Pingsight Media | Street Fight

Why the Mobile Industry Needs to Address Its Data Problem

Steven Jacobs

Why the Mobile Industry Needs to Address Its Data Problem

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…