PayAnywhere | Street Fight

Will Mobile Payment Companies Expand Into SMB Marketing?

Alex Salkever

Will Mobile Payment Companies Expand Into SMB Marketing?

Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors…