Omni-Channel | Street Fight

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

Steven Jacobs

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

The clamor that erupted last year after the Wall Street Journal and other mainstream outlets reported that some big retailers passively tracked users in their stores has waned in recent months, opening the door for an emergent offline analytics sector to become a mainstay retail industry. Euclid, the company that quickly became the poster-child for in-store tracking during the debate, is making its core tracking technology free this morning in an attempt to lure in the millions of smaller, more apprehensive retailers across the country…