OfCom | Street Fight

Report Identifies Elements of Hyperlocal Success in the U.K.

Damian Radcliffe

Report Identifies Elements of Hyperlocal Success in the U.K.

It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…