Oakland Local | Street Fight

Block-by-Blockers Respond to Borrell’s Revenue Prescription

Tom Grubisich

Block-by-Blockers Respond to Borrell’s Revenue Prescription

“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”

Smartphone Optimization Tips Every Hyperlocal Should Know

Tom Grubisich

Smartphone Optimization Tips Every Hyperlocal Should Know

Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…