‘Understanding the Reader’ and the Bottom Line: Do They Connect?

Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?

Hyperlocal Sustainability (Round 2): Upbeat ‘Indies’ Say They’re Winning

Following up on my column from last week, here are more unvarnished thoughts from “indie” hyperlocal editors and publishers I’ve been talking to about sustainability (a word, by the way, that sets the teeth of some of these entrepreneurial journalists on edge)…

How Partnerships Can Help Hyperlocal Sites Expand Their Reach

There’s a saying that’s echoing more insistently today in hyperlocal publishing: “Don’t compete – collaborate.” Editor and publisher Susan Mernit puts that saying into practice at Oakland Local, partnering with other media and non-profits to juice content, build visibility, and generate revenue…

Block-by-Blockers Respond to Borrell’s Revenue Prescription

“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”

Smartphone Optimization Tips Every Hyperlocal Should Know

Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…